Better Call Paul
Delfino Marketing Communications, Inc.
Technology and the Future of Marketing:
5 Trends to Watch
by PD | Posted June 30, 2016 | technology
It’s been said that within two years, CMOs will be spending as much on IT as CIOs. Think about that for a minute – marketing departments spending as much on technology as the technology departments. That’s an amazing concept, but also a telling one for those of us responsible for marketing. It means our reliance on data (and on those who analyze data) will continue to grow. It means more emphasis on mobile apps. It means new tools and new channels, some of which will be radically different than what is currently in vogue. So in the spirit of trend watching, I thought it might be a good time to take a look at a few technology trends we should all be keeping an eye on.